Gee is a thoughtful designer who listens consciously to ensure great commercial outcomes.
Michael Migliore
Executive Marketing Consultant, Shephard Media
Louise Cannon
Marketing Manager
Gee elevates the teams and projects she is involved with.
HENDRIK LOMBARD
Senior Copywriter, Amazon
Gee is a very creative and innovative art director.
YIFAN LIU
Senior Art Director, Amazon
Gee is one of the most talented and hard working people I've had the pleasure of working with.
Elliott Begley
Marketing Executive, Shephard Media
Gee is everything you could look for in a Designer
Anthony White
Head of Marketing, Shephard Media
Gee is quite frankly an incredible designer.
Isabella Eckert
Head of Growth, Equals Money
Gee is one of the best designers I have ever worked with.
Darren Lake
CEO, Shephard Media
Gee is an incredibly talented and creative designer.
Annie Fang
Lead Product Designer, Equals Money
Gee consistently comes up with innovative ideas and narratives that surprise and delight
Abi Buchan
Art Director, Amazon

Shephard Media

Shephard Media, one of the largest publishers within the defence industry looked to evolve its offering and re-brand away from its association as 'guns, tanks and ships' journalism and towards a more customer-focused brand that centrally aligns them with marketing solutions and business information.
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Having been established for over 40 years, Shephard was being weighed down with years of legacy branding, and as such the brand's reputation both internally and externally fluctuated from person to person. The first step was to define in four words what the brand meant to the business through a series of workshops, these words were bold, engaging, trust-worthy and expertise. Once, the essence of the brand was agreed upon, I looked at the current brand assets, and made the decision to simplify various elements such as the brand logo and colour scheme, and captured the brand in one document, which was then circulated company-wide. I then worked alongside various teams to create design templates, and landing pages and ensure the brand guidelines were easy to adopt.
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