Equals Money
A hand of someone holding a mobile phone with and Equals Money card displaying on the screen. The phone is held up to a card reader, and there is a coffee and croissant in view
Role
Lead Visual Designer
SERVICES RENDERED
Brand Design
Year
2022
A good design is an efficient design
When I joined the team at Equals Money, the brand was already well-established and defined. However, as the only member of the brand design team, I needed to develop templates, establish processes, and enable the growth team to create and export content. This was necessary to ensure that the brand was utilised to its fullest potential.

UNDERSTAND

The brand's use of photography was not well-developed, as the team heavily relied on stock images for their blog, social media, and website. To ensure quality, I created guidelines for the team to follow when selecting stock images. Additionally, I utilised my own photography skills and regularly took photos for the brand.

BUILD

'Refining a Diamond' is a workflow I adopted to help visualise and explain the end-to-end design process for design tasks. It improved efficiency on the small, low-value tasks and provided more time to work on the designs that matter. Likewise, Figma opened lots of new tools and techniques to streamline design workflows, and helped empower others within the growth team to utilise templates for social media.

launch

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Let's Chat

EMAIL
gee@audacious-creative.com
BEHANCE (MORE WORK HERE!)
www.behance.net/georginake4f6a
Linkedin
Georgina Kerridge
Instagram
@geekerridge